Academy / Advanced Level: HTML and CSS

Accessibility and SEO Best Practices

SEO-Friendly URLs and Meta Tags

SEO-friendly URLs and meta tags are essential for improving your website’s visibility and click-through rate from search engine results pages.

SEO-Friendly URL Best Practices:

  • Keep URLs short and descriptive.
  • Use hyphens (-) to separate words.
  • Avoid special characters and unnecessary query strings.
  • Include relevant keywords in the URL.

Example of an SEO-Friendly URL:

https://example.com/accessible-seo-web-design

Key Meta Tags for SEO:

  • <title>: The page title, displayed in search engine results. It should include relevant keywords and be between 50-60 characters.htmlCopy code<title>Accessible and SEO-Friendly Web Design Guide</title>
  • <meta name="description">: A short description (160 characters max) that summarizes the page content. It’s displayed in search engine results and should be optimized for both SEO and click-through rate.
    <meta name="description" content="Learn how to optimize your website for accessibility and SEO with best practices for semantic HTML, alt text, meta tags, and more.">
  • <meta name="robots">: Tells search engine crawlers whether to index a page and follow its links. For example:
    <meta name="robots" content="index, follow">