AI consulting for small business
You have a business to run. Let me handle the AI.
I have built and run web businesses for 25 years. Every month I work alongside you to find where AI saves you hours and wins you customers, then build it and keep it running.
What it looks like
Real businesses, real results.
A+ Garage Doors
Three years together. Research-backed neighborhood pages, a rank report for every neighborhood, staff apps for the warehouse and sales, and a company knowledge base the team asks questions of.
MemberPress.ai
An AI assistant that runs a membership site for you, plus the content, videos and launches around it.
A fleet that does the work
My own team of AI agents writes, checks and publishes sites, content and apps, and reports back at every step. On the top plan, it works for you.
Garage Door Science
Guides for homeowners that are picking up search traffic and showing up in AI answers.
Ways to work together
Pick how much help you want.
Advisor
A clear plan and someone to ask. A monthly strategy call and answers in between.
Fractional AI Lead
I build and run your AI tools and automations, and train your team on them.
Embedded AI Team
Me plus my AI agent team, building your sites, content and apps, ongoing.
Every plan includes the monthly meetup for AI and WordPress, for you and your team. Book a call and we'll work out which fits.
Writing
What I'm learning as I build.
WordPress Is Not Ending. It Is Being Asked to Grow Up.
AI makes custom code cheaper. That is a fair argument against plugin sprawl. It is not an argument that WordPress is over.
October 20, 2026Two Agents Wrote in the Same Spot and Neither Was Wrong
When parallel branches each add their own section to a shared file, the conflict isn't a disagreement, so keep both, and if it keeps happening, give each item its own file.
October 16, 2026Give the Model New Material, Not a New Mask
Rotating personas made every post on this blog sound different from the last one, and none of them sound like me.
Projects and games
Things I've built for fun and for work.
AI storytelling, WordPress plugins, a classic-car assistant, and browser games.
See the projectsAbout
Twenty-five years, still building.
I have been building websites for over 25 years and running businesses even longer. I like making tools that help a business thrive, or give people a way to be creative.
From 2009 to 2021 I co-founded and built Event Espresso, an event management plugin for WordPress. In 2011 we won the $40,000 grand prize in the Utah Entrepreneur Challenge.
After that I bought a garage door company, grew its search traffic and online presence, then sold it and went back to WordPress products.
Today I'm a Senior Project Manager for several leading WordPress tools, including AccessAlly, MemberMouse, Wishlist Member and PrettyLinks. I also run the monthly AI and WordPress meetup, and I build with a team of AI agents I created.
Reading list
Books that shaped me.
Business and strategy 17
- Profit First
- Profit First for Contractors
- The Lean Startup
- Rework
- Built to Last
- Blue Ocean Strategy
- The Innovator's Dilemma
- Free
- The New Rules of Marketing and PR
- Made to Stick
- Decisive
- The Power of Moments
- Crucial Conversations
- The Power of Ethical Management
- The Bogleheads' Guide to Investing
- The General Theory of Employment, Interest and Money
- The Art of War
The EOS (Traction) library 7
- Traction
- Rocket Fuel
- Get a Grip
- What the Heck Is EOS?
- How to Be a Great Boss
- The EOS Life
- Process!
Building software 10
- Professional WordPress
- Professional WordPress Plugin Development
- Building Web Apps with WordPress
- Programming PHP
- JavaScript Bible
- High Performance Web Sites
- CSS: The Definitive Guide
- Python Crash Course
- The Big Book of Small Python Projects
- How to Make a Video Game All by Yourself
Mind and life 8
- The Myth of Normal
- It Didn't Start with You
- Feeling Good
- How to ADHD
- The Art of Peace
- Einstein: His Life and Universe
- Relativity
- The Federalist Papers
Stories 6
- Atlas Shrugged
- Animal Farm
- A Man Called Ove
- Into the Wild
- Treasure Island
- Beloved
Just for fun 1
- The Pizza Bible
Questions
Straight answers.
What does an AI consultant do for a small business?
I work alongside you every month to find where AI saves you hours and wins you customers, then I build it and keep it running. You get a plan you can follow, and tools that work on your real business.
How much does AI consulting cost?
Monthly plans are $1,500 (Advisor), $4,000 (Fractional AI Lead) and $8,000 (Embedded AI Team). You can also start with a single project: a $2,500 AI Audit or a $1,500 Team Workshop. Every monthly plan can be cancelled any month.
Do I need a technical team to work with you?
No. I build and run the tools for you and train your people on them. That's included on the Fractional AI Lead and Embedded AI Team plans.
Where do I start if I'm not sure what AI could do for my business?
Book a call and tell me about your business. If you want a written plan first, the AI Audit is two weeks of looking at how your business runs, ending in a list of where AI pays off first.
Who am I, and why should you trust me with this?
I'm Seth Shoultes. I've been building websites and running businesses for over 25 years. I co-founded Event Espresso, a WordPress plugin that won the Utah Entrepreneur Challenge in 2011, and I've organized WordPress meetups for over 15 years.
Is there a community I can join?
Yes. I host a monthly meetup for AI and WordPress. Business leaders, their teams and people from the local community come, and every consulting plan includes it for you and your employees.
SWS Management Services
Our apps, and why they use Google sign-in
SWS Management Services is my company. It runs these apps, and "Sign in with Google" is how people log in to them.
Garage Door Science has garage door guides for homeowners, plus team apps for garage door companies: rewards, warehouse, sales coach and inspections. Company staff sign in with Google to reach their team's apps.
Seth's Apps is one subscription for CrawlPress Pro and the paid side of my tools: $19 a month, 14 days free.
Free tools for small businesses: a schema generator, with more on the way, and CrawlPress, my WordPress plugin for AI search. No sign-in.
A+ Brain (aplusbrain.app) is the private workspace for A+ Garage Doors staff, with reports, marketing data and a searchable company knowledge base. Staff sign in with Google.
Seth's clone is a private assistant that reads only my own Gmail and Google Calendar, to sort my email and write me a daily summary. No one else can connect to it.
For sign-in we receive only your email address and Google account ID, and use them only to log you in. We never sell or share your data. Read the Privacy Policy and Terms of Service.
Get in touch
Tell me what you'd like AI to do for your business.
I reply within two business days.